Answer the following questions.
Social advertising
Social advertisements refer to advertisements made by the State or private agencies that have a larger message for society. The following are two social advertisements:
Who do you think is the target audience for the social advertisements given?

Answer the following questions.
Social advertising
Social advertisements refer to advertisements made by the State or private agencies that have a larger message for society. The following are two social advertisements:
What is the message that each social advertisement is trying to get across?

Can you explain two ways in which you think advertising affects issues of equality in a democracy?

"Today we are surrounded by advertisements or ads." How?

Give reason why the producer of the daal gave his product a specific name.

"Just naming the product may not make us by it." Explain.

Where did branding come from?

Why manufacturers claim certain special values for their products?

Why is it necessary to know how advertisement works?

How does an advertisement get made?

Read the information and answer the following question
From the advertisements, you can now see that the two daals are saying different things. 'TopTaste Daal' is appealing to our social tradition of treating guests extremely well. 'Best Taste Daal' is appealing to our concern for our children's health and that they eat things that are good for them. Values such as treating our guests well and ranking sure our children get nutritious food are used by brands to create brand values. These brand values are conveyed through the use of visuals and words to give us an overall image that appeals to us.
Which advertisements are being talked about?

Read the information and answer the following question
From the advertisements, you can now see that the two daals are saying different things. 'TopTaste Daal' is appealing to our social tradition of treating guests extremely well. 'Best Taste Daal' is appealing to our concern for our children's health and that they eat things that are good for them. Values such as treating our guests well and ranking sure our children get nutritious food are used by brands to create brand values. These brand values are conveyed through the use of visuals and words to give us an overall image that appeals to us.
What values are claimed by the advertisers?

Read the information and answer the following question
From the advertisements, you can now see that the two daals are saying different things. 'TopTaste Daal' is appealing to our social tradition of treating guests extremely well. 'Best Taste Daal' is appealing to our concern for our children's health and that they eat things that are good for them. Values such as treating our guests well and ranking sure our children get nutritious food are used by brands to create brand values. These brand values are conveyed through the use of visuals and words to give us an overall image that appeals to us.
How these values are conveyed?

What are different kinds of shops that you find in your neighbourhood? What do you purchase from
them?

What do you understand by the word brand? List two reasons why building brands is central to advertising?