Trade middleman who acts as a link between wholesaler and customers refers to a____________

(a)

Producer

(b)

Broker

(c)

retailer

(d)

customer

Merchant middlemen can be classified into __________ categories.

(a)

three

(b)

two

(c)

Five

(d)

Four

Wholesalers deal in ______ quantity of goods.

(a)

Small

(b)

Large

(c)

Medium

(d)

Limlited

A ________ is a mercantile agent to whom goods are entrusted for sale by a principal and takes physical possession of the goods, but does not obtain ownership.

(a)

Broker

(b)

Factor

(c)

warehouse - keeper

(d)

Commission agent

An agent is appointed by the------------

(a)

Wholesaler

(b)

Retailer

(c)

Customer

(d)

Principal

Commission agents playa vital role in______ marketing.

(a)

Agricultural

(b)

Industrial

(c)

Financial

(d)

Telemarketing

Who is a middleman?

Define Wholesaler.

Who is a Broker?

Who are the Mercantile Agents ?

Name the different types of Channel of distribution.

Who is a factor?

Explain the types of Mercantile Agents

Explain any three characteristics of wholesalers?

What are the characteristics of retailers?

What are functions of Retailers?

What are the factors affecting a channel of distribution?