A large marketing intermediary, but not as large as a sole selling agent in terms of dimension, resources and area of operation is known as_____________

(a)

Wholesaler

(b)

Sole selling agent

(c)

Direct marketing channel

(d)

Semi-wholesalers

Mr. X is studying the potential for selling for his company's products in USA. As part of his analysis, he is assessing the number, types and availability of wholesalers and retailers. Mr. X is studying the country's______

(a)

Social and Cultural norms

(b)

Legal and political structure

(c)

Distribution channel structure

(d)

Technological study

The purchases and sales between the producers and wholesalers, and from the wholesalers to retailers are called as_________

(a)

D2C

(b)

B2C

(c)

M2C

(d)

B2B

The person who guarantees to the principal regarding the collection of cash from credit sales is called as______________

(a)

Agent

(b)

Del-credere Agent

(c)

Factor

(d)

Commission Agent

The person who comes in between the primary producer and the final consumer to promote trade is called.........

(a)

Trader

(b)

Middleman

(c)

Agent

(d)

Auctioneer