New ! Commerce MCQ Practise Tests



Recent Trends in Marketing Model Question Paper

12th Standard

    Reg.No. :
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Commerce

Time : 01:00:00 Hrs
Total Marks : 40
    5 x 1 = 5
  1. A company's products and prices is visually represented by

    (a)

    Shopping cart

    (b)

    Web portal

    (c)

    Electronic catalogue

    (d)

    Revenue model

  2. Green Shelter concept was introduced by group:

    (a)

    ACME

    (b)

    Tata

    (c)

    Reliance

    (d)

    ICI

  3. Pure play retailers are called

    (a)

    Market creators

    (b)

    Transaction brokers

    (c)

    Merchants

    (d)

    Agents

  4. E-tailing is also called

    (a)

    Online business

    (b)

    Online trading

    (c)

    Green marketing

    (d)

    None of these

  5. Green marketing is also known as

    (a)

    Environmental Marketing

    (b)

    Ecological Marketing

    (c)

    Sustainable Marketing

    (d)

    All the above

  6. 5 x 2 = 10
  7. Define E-Marketing

  8. What is E-Tailing?

  9. What is Social marketing?

  10. What is referral marketing?

  11. 5 x 3 = 15
  12. Explain the importance of social marketing.

  13. Elucidate how E-Commerce differs from E-Business.

  14. Explain in detail about Niche marketing.

  15. Write a short note on Rural marketing.

  16. Write a note on
    (i) Guerrilla marketing
    (il) Multilevel marketing

  17. 2 x 5 = 10
  18. Describe the various strategies pursued in recent day's marketers.

  19. Compare the concept of social marketing with service marketing

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