New ! Commerce MCQ Practise Tests



Recent Trends in Marketing Model Question Paper 1

12th Standard

    Reg.No. :
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Commerce

Time : 01:00:00 Hrs
Total Marks : 50
    5 x 1 = 5
  1. A company's products and prices is visually represented by

    (a)

    Shopping cart

    (b)

    Web portal

    (c)

    Electronic catalogue

    (d)

    Revenue model

  2. Green Shelter concept was introduced by group:

    (a)

    ACME

    (b)

    Tata

    (c)

    Reliance

    (d)

    ICI

  3. E-tailing is also called

    (a)

    Online business

    (b)

    Online trading

    (c)

    Green marketing

    (d)

    None of these

  4. Green marketing is also known as

    (a)

    Environmental Marketing

    (b)

    Ecological Marketing

    (c)

    Sustainable Marketing

    (d)

    All the above

  5. E-commerce involves the application of

    (a)

    Knowledge Management Systems

    (b)

    Product Management Systems

    (c)

    Services Management Systems

    (d)

    All of the above

  6. 5 x 2 = 10
  7. What is service marketing?

  8. Define E-Marketing

  9. What is Social marketing?

  10. What is Electronic Commerce?

  11. 5 x 3 = 15
  12. Explain the importance of social marketing.

  13. Explain in detail about Niche marketing.

  14. Write a short note on Rural marketing.

  15. Write a short note on
    (i) Viral marketing
    (ii) Ambush marketing

  16. Write a note on
    (i) Guerrilla marketing
    (il) Multilevel marketing

  17. 4 x 5 = 20
  18. Explain in detail how traditional marketing differ from E-marketing.

  19. Compare the concept of social marketing with service marketing

  20. Explain advantages and disadvantages of E-Marketing.

  21. Explain the recent trends in marketing.

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