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12th Standard CBSE Business Studies Chapters / Lessons


Nature and Significance of Management

Principles of Management

Business Environment

Planning

Organising

Staffing

Directing

Controlling

Financial Management

Financial Markets

Marketing

Consumer Protection

12th Standard CBSE Business Studies Chapters / Lessons Syllabus

Nature and Significance of Management

Management-concept, objectives, and importance - Concept includes meaning and features-Management as Science, Art and Profession-Levels of Management-Management functions-planning, organizing, staffing, directing and controlling-Coordination- concept and importance .

Principles of Management

Principles of Management- concept and significance-Fayol’s principles of management-Taylor’s Scientific management- principles and techniques

Business Environment

Business Environment- concept and importance-Dimensions of Business Environment- Economic, Social, Technological, Political and Legal-Impact of Government policy changes on business with special reference to liberalization, privatization and globalization in India.

Planning

Concept, importance and limitation-Planning process-Single use and standing plans. Objectives, Strategy, Policy, Procedure, method Rule, budget and Programme.

Organising

Concept and importance-Organising Process-Structure of organisation- functional and divisionalconcept. Formal and informal organisation- concept-Delegation: concept, elements and importance-Decentralization: concept and importance.

Staffing

Concept and importance of staffing-Staffing as a part of Human Resource Management concept-Staffing process-Recruitment process-election- process-Training and Development- Concept and importance, Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training and internship training.

Directing

Concept and importance-Elements of Directing-Supervision –concept, function of a supervisor-Motivation-concept, Maslow’s hierarchy of needs, Financial and non financial incentives-Leadership- concept, styles- authoritative, democratic and laissez faire-Communication- concept, formal and informal communication; barriers to effective communication, how to overcome the barriers.

Controlling

Concept and importance-Relationship between planning and controlling-Steps in process of control.

Financial Management

Concept, role and objectives of Financial Management-Financial decisions: investment, financing and dividend- Meaning and factors affecting-Financial Planning- concept and importance-Capital Structure- Concept-Fixed and Working Capital- Concept and factors affecting their requirements.

Financial Markets

Financial Markets: Concept, Functions and types-Money market and its instruments-Capital market and its types (primary and secondary), methods of floatation in the primary market-Stock Exchange- Functions and trading procedure-Securities and Exchange Board of India (SEBI) - objectives and functions.

Marketing Management

Selling and Marketing- Concept-Marketing Management- Concept-Marketing Functions-Marketing management philosophies-Marketing Mix – Concept and elements-Product - branding, labelling and packaging - Concept-Price- Concept, Factors determining price-Physical Distribution - concept and components, channels of distribution: types, choice of channels-Promotion – Concept and elements; advertising concept, role, objections against advertising, personal selling-concept and qualities of a good salesman, sales promotion- concept and techniques, public relations- concept and role.

Consumer Protection

Concept and importance of consumer protection-Consumer Protection Act 1986: Meaning of consumer-Rights and responsibilities of consumers Who can file a complaint against whom? Redressal machinery Remedies available-Consumer awareness- Role of consumer organizations and Non-Governmental Organizations (NGOs).

Nature and Significance of Management

Introduction-Concept-Characteristics of Management-Objectives of Management-Importance of Management-Nature of Management-Management as an Art-Management as a Science-Management as a Profession-Levels of Management-Functions of Management-Coordination: The Essence of Management-Characteristics of Coordination-Importance of Coordination-Management in the Twenty-first Century

Principles of Management

Principles of Management: The Concept-Nature of Principles of Management-Significance of Principles of Management-Taylor’s Scientific Management-Principles of Scientific Management-Techniques of Scientific Management-Functional Foremanship-Standardisation and Simplification of Work-Method Study-Motion Study-Time Study Fatigue Study-Differential Piece Wage System-Fayol’s Principles of Management-Fayol Versus Taylor-A Comparison

Business Environment

Meaning of Business Environment-Importance of Business Environment-Dimensions of Business Environment-Economic Environment in India

Planning

Introduction-Concept-Importance of Planning-Features of Planning-Limitations of Planning-Planning Process-Types of Plans-Objectives-Strategy-Policy-Procedure-Method-Rule-Programme-Budget

Organising

Meaning-Steps in the Process of Organising-Importance of Organising-Organisation Structure-Types of Organisation Structures-Formal and Informal Organisation-Informal Organisation-Delegation-Importance of Delegation-Decentralisation-Importance

Staffing

Introduction-Meaning-Importance of Staffing-Evolution of Human Resource Management-Staffing Process-Recruitment-Selection-Training and Development-Training Methods-On the Job Methods-Off the Job Methods

Directing

Introduction-Meaning-Importance of Directing-Principles of Directing-Elements of Direction-Supervision-Motivation-Leadership-Communication-Formal and Informal Communication

Controlling

Meaning of Controlling-Techniques of Managerial Control-Traditional Techniques-Modern Techniques-Responsibility Accounting-Management Audit-PERT and CPM

Financial Management

Introduction-Meaning of Business Finance-Financial Management-Objectives-Financial Decisions-Financial Planning-Importance-Capital Structure-Fixed and Working Capital-Working Capital-Factors Affecting The Working Capital Requirements

Financial Markets

Introduction-Concept Of Financial Market-Functions Of Financial Market-Money Market-Money Market Instruments-Capital Market-Primary Market-Secondary Market-Stock Exchange-Trading And Settlement Procedure-National Stock Exchange Of India (NSE)-Objectives Of NSE Market Segments Of NSE-BSE (Bombay Stock Exchange Ltd.) Securities and Exchange Board of India (SEBI)

Marketing

What Is A Market-What Is Marketing-What Can Be Marketed-Marketing Management-Marketing And Selling-Marketing Management Philosophies-Functions Of Marketing-Role Of Marketing-Marketing Mix-Elements Of Marketing Mix-Product-Classification Of Products-Consumer Products-Industrial Products-Branding-Packaging-Pricing-Physical Distribution-Physical Distribution-Promotion-Promotion Mix-Advertising-Objections To Advertising-Personal Selling-Role Of Personal Selling-Sales Promotion-Publicity-Public Relations

Consumer Protection

Introduction-Importance Of Consumer Protection-Legal Protection To Consumers-The Consumer Protection Act, 1986-Consumer Rights-Consumer Responsibilities-Ways And Means Of Consumer Protection-Redressal Agencies Under The Consumer Protection Act-Role Of Consumer Organisations And NGOs

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