The dynamic items that can be marketed are
listed below:
(i) Goods
(ii) Services
(iii) Experiences
(iv) Events
(v) Persons
(vi) Places
(vii) Properties
(viii) Organisations
(ix) Information
(x) Ideas

(i) Instigator : As an instigator, marketer keenly watches the developments taking place in the market and identifies marketing opportunities emerging in the ever changing market. In such a case, marketer plays an instigator and leads the business towards new directions.
(ii) Innovator : Marketer seeks to distinguish his products/services byadding additional features to the existing product. He also does modifying the price structure, introducing new delivery pattern, creating new business models etc.
(iii) Integrator :Marketer playsa role ofintegrator in the sense that he collects feedback or vital inputs from channel members and consumers and provides products/service solutions to customers/consumers by co-ordinating multiple functions of organisation.

Yes, Marketer seeks to distinguish his products/services by adding additional features or functionalities to the existing product, modifying the pricing structure, introducing new delivery pattern, creating new business models, introducing change in production process and soon.

(i) To exchange goods and services
(ii) To adjust demand and supply by price mechanism.
(iii) To improve the quality of life of the society
(iv) To introduce new modes of life
(v) To develop product by enhancing market segment.

(i) Very shot period market :Markets which deal in perishable goods like fruits, milk, vegetables,etc. are called very short period market.
(ii) Short period market : In certain goods, supply is adjusted to meet the demand. The demand is greater then supply. Such markets are known as shortperiod market.
(iii) Long period market : This type of market deals in durable goods, where the goods and services are dealt for longer period usages.